His entire career has been in visual communications, including graphic design, pre-press, and computer graphics training. Rich has revolutionized graphics for Armstrong World Industries, and DeWALT Power Tools. Consequently, his extensive portfolio can be viewed at home improvement stores in the US and Europe.

A soccer dad who volunteered to help with a club's web site, Rich took a keen interest in finding ways to reduce and disperse the work of managing a soccer club. "It's got to work, and people have got to want to use it," is the phrase that drives League Dynamics.